pretex® High White for 24/7 eye-catching advertising scrollers!
Outdoor advertising is as old as humanity itself. Even 2,500 years ago, Egyptians chipped advertising messages in stone and set them up on streets. And in antiquity, something like advertising or information was placed on painted wooden boards in the public spaces. Today’s outdoor advertising performs with eye-catching concepts – from the key visual to the key material used – to place the advertising message anytime and everywhere.
A very simple rule applies to eyecatchers. The 6-3-1 rule. This rule states that a good eyecatcher must:
And that's precisely where Lahnpaper comes in.
WE HAVE THE KNOW-HOW!
As there is a growing need from outside advertising poster scroller operators for a higher-than-usual level of whiteness and brightness, to improve visual impact in both day and night-time (backlit) operation, Lahnpaper developed pretex® High White.
WE HAVE THE INNOVATION POWER!
The Research & Development department at Lahnpaper started a number of field trials: printing, converting, actual scroller operations etc. and rolled out their finally approved technical response.
This two-side coated 150g synthetic paper combines the well-proven performance advantages of the pretex® range together with significant whiteness and brightness improvements.
With pretex® High White you will run your scroller advertising without constraints:
pretex® carries FSC environmental certification.
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