See me! Outdoor advertising at its best.

Outdoor advertising is as old as humanity itself. Already 2,500 years ago, Egyptians chipped advertising messages in stone and set them up on streets. And in antiquity, something like advertising or information was placed on painted wooden boards in public spaces. Today’s outdoor advertising performs with eye-catching concepts – from the key visual to the key material used – to place the advertising message anytime and everywhere. This succeeds with an attention-grabbing design concept on suitable material such as the impregnated special paper pretex® high white.

THE BASE

pretex® - high performance fibre for special papers

pretex® is an special impregnated paper that has been successfully used for specific applications where normal paper is not enough because it is simply not sufficiently enough. Such an application, for example, is the use of paper in outdoor advertising such as advertising scrollers.

WE HAVE THE POWER TO INNOVATE!

Research and development: pretex® high white for outdoor advertising

While the market for outdoor advertising usually uses quite standard paper, our Research & Development department studied the special requirements of the challenging world of advertising scrollers. A number of field trials were completed and a technically proven and qualified solution especially for this market was then rolled out.

The result

pretex® high white with higher whiteness and gloss
an excellent visual impact for advertising messages both by day and night (with backlighting)

THE SOLUTION

pretex® high white for high-quality advertising messages

This two-side coated 150g synthetic paper combines the well-proven performance advantages of the pretex® range together with significant whiteness and brightness improvements.

High performance synthetic fibre and latex impregnated paper
Durability, dimensional stability in fast-changing environmental conditions (rain, wind, temperature fluctuations)
Tear/crease-free runnability: 24/7 Printable on both sides - as with standard paper

GOOD REASONS FOR CHOOSING pretex® high white: